The Story of CLVR

In the summer of 1985, I was seven years old and living at my grandparents' house. It had been some years since my grandmother had had a young child around all the time, and I am quite certain she needed me out from underfoot. She was a a smart woman, and full of love of living. But she had things that needed to get done around the house, and I was interrupting that.

"Sean, my dear, why don't you go outside and find me a four-leaf clover?" she asked, with a twinkle in her eye. I've always been full of exploration and discovery, so I jumped up and ran out the door.

I came back seven minutes later. Four-leaf clover proudly in hand, offering it to my grandmother.

She was completely surprised. She told me years later that she'd never actually seen one before. Also, at this moment, this was clearly not her plan. But I said before, she was a very smart woman.  "Well that's wonderful, Sean! Now, try this: go see how many of them you can find in the next two hours. Don't come back until that two hours is up, but bring back as many as you can find!" I smiled and bounded out the door, leaving that clover with her, and giving her two hours of peace to get her work done.

It was hard, SO hard not to go back early, but I waited. And brought back 17 more four-leaf clover.

She was amazed, and so proud, and she put them in a book to dry them and press them. Years later, she gave me the book, and I discovered that she had kept them there for me.

I find four-leaf clover all the time now, and have ever since that day. That sense of wonder, discovery, of seeking out and finding my own luck, has stuck with me my whole life, and I want to share that with all of you.

So this is CLVR Brand! Look and find your CLVR, show off your spirit of discovery with us, and Live Your Luck Out Loud!